Running a health food business is an all-consuming, brain filling, exhausting job.
Marketing your small healthy food restaurant, cafe or healthy food product comes second to operations, customer service and dealing with late suppliers.
I know, I’ve been there and can relate to the hectic world of running a food business.
Your day probably starts like this:
- Wake up early, whilst still in bed; check Twitter, Facebook, e-mails.
- Check e-mails again and then reply to some, even though you know they won’t be responded to until after 9am. It’s 5am.
- Wonder how you will get everything done, like that copywriting for the new packaging for your healthy snack or just setting up a Snapchat account because, like that’s where everyone plays these days right?
- 6am. Still in bed, thinking; ‘if I just go back to sleep and sleep all day, what will actually happen?
- 6.05am get up because you forgot to prep the raw, gluten free granola bars last night and the breakfast crew need them.
- Whilst nearly forgetting the cacao nibs, you wonder how you will keep on top of these networking events that you’re meant to sell yourself at. You’re not even an extrovert, you don’t like selling stuff. Meanwhile you’re thinking ‘maybe I should employ a health food sales person/someone who likes to talk to do that?’
- ‘F**k!!!!!! Gogle calender is telling me that blog on WordPress is due out today, I DON’T EVEN KNOW HOW TO WRITE BLOGS I HAVE NO TIME ARRRRRRRRR.
You hear me: cafe, restaurant and healthy food business owners. Who actually has time for marketing or the time-saving ability to fit it all in?
After all, running a successful food and health business, is three jobs in itself: Operations, Marketing and Finance.
As well as being a customer service pro, barista ( for the new Gaggia you definitely needed) and a self-taught PR machine.
We aren’t super human.
Who are these time-saving, multi-skilled, multi-taskingentrepreneurss anyway?
They don’t exist.
They ‘re just normal people who use strategies to manage their business more efficiently. It takes time. It takes investment and it takes delegation.
You’re probably thinking, erm I have no time, money to invest or anyone to delegate to.
You do . Now sit down with a flat white and learn how to market your healthy food business when you’re the most stressed, overworked person on earth.
Time manage your healthy food business like an absolute pro
Think you’re good at this? Think again.
Google calendar is a great organisational tool, until you start swiping left every time a notification pops up on your iPad or Smart phone.
‘What did it say, oh christ! Where has it gone? ‘
The reminder, that your twitter chat about gut friendly health food is about to start is long lost and your overworked, business distracted mind will probably have missed out on a few twitter tips and hints to include in the next Facebook post.
Easy time and stress saving solutions
From one previously stressed business owner to another: There is a light.
I am someone who used to have serious time management issues. As someone who has effectively managed to run their own food business. I have learnt; when you’re stressed, tired and not being proactive, you need to just go back to basics.
Here is an easy solution to get your marketing and life, time managed properly.
Use a Diary
Get a physical diary or wall organiser for every aspect of your life.
- Find a nice coloured pen or pencil (depending how OCD you are with being neat ) and actually write in it.
- Now write headings at the top of each column or page and divide it up: ‘Stock to order/marketing/business meetings’ ( you can personalise these titles for you)
- Whenever you are meant to plan something or have a reoccurring marketing event, schedule it in that and refer to it every single day.
It works. Time managing your marketing tactics, such as trend following and social media scheduling is essential in keeping up to date with what is happening, so you’re always ahead of your competitors.
If you can save time using an actual physical diary you’ll be able to set aside time to schedule blog posts for your under-used website. If you can save yourself stress by setting time aside to work out how to word your new packaging, then that’s a bit of business money and time well spent.
Managing (the right) Social Media
This kind of comes under time-saving too, but it’s more about off setting unproductive time for a few hours to sit down and plan your content for the week.
Choose a social media management system and stick with it.
When it comes to managing your social media marketing, such as Facebook, Twitter and Instagram there are two reliable management platforms:
I regularly use Hootsuite, as I know it inside out, whereas Buffer is the go to for others who like a less complex digital marketing management option.
Once you know where you will be scheduling your shareable and relevant content: use the right social media channels for your business.
Firstly, ask yourself these questions:
-Who are my audience?
-Can I identify the regular buyers of my product?
-Do I know exactly, who likes my social media pages?
– Where do the above hang out?
Once you have the answers to these questions then you can stop stressing about the Snapchat App that you haven’t even had time to download yet and start focusing on marketing your food product or healthy food business in the right places. Using social media marketing
Using social media marketing best practices of course.
Health food businesses, healthy snack bar producers or sugar-free, dairy free cake business owners: your products induce feelings of ‘ I am bloody starving now’ ‘ I am eating healthy today, but that looks too good, and it’s healthy’ ‘OMG I NEED TO EAT THAT NOW’.
This means: You need to be sharing images, health tips, recipes and trending topics for your industry. Facebook is visual, as is Instagram. Focus your efforts there first.
Twitter is great for sharing written content, but leave that for your blogs ( when you or your blog post copywriter upload and share them).
You’re probably thinking, ‘Ah, I have no budget.’ You do.
This comes, again comes under time management and spending time looking at your accounting.
Identify where you’re losing or over spending money and how much money you would make, focusing on what you’re good at. Instead of time wasting unproductively, trying to figure out digital marketing tactics for your new food product.
There are people who do this for a living, who have the same passions as you and marketing expertise.
There are a few options when it comes to delegation:
Employ a sprightly young Intern for writing and scheduling social media posts or ask one of your customer service employees to help out a few more hours a week.
This option requires a small amount of training of the eager intern or employee on your behalf.
However, they probably know how to set up social media channels and use it productively, much faster and effectively than you do, or have time to. They are on it all the time for a start and have the fresh young drive to learn new trends. Interns also want to learn all about the food and health business. They see you as an inspiration and some one to learn from. It may seem like a bit of a time drainer rather than a time saver, but in the long run you will both benefit. Your digital marketing will also be more effective and engaging.
They’re experts in Social Media
The social media interns or employee are on it all the time for a start and have the fresh young drive to learn new trends. They also want to learn all about the food and health business. Interns or employees see you as an inspiration and some one to learn from. It may seem like a bit of a time drainer rather than a time saver, but in the long run you will both benefit.
Your digital marketing will also be more effective and engaging.
Outsource to a Freelance Copywriter
Intern’s are really great at sharing, engaging and increasing reach in regards to social media. Your marketing time-saving tactics will be optimised further by outsourcing a copywriter.
You have the ability to build a social media following on your chosen platforms.
As a business owner, you now need great content to share and drive traffic to your equally well-written website. As mentioned, the main problem is; it takes a long time and lot’s of marketing knowledge to truly write an engaging, highly optimised, traffic driving blog post or site. This is true with packaging, label or menu writing. You have the awesome recipes, ideas and visions. A copywriter has the time,creativity and skill set to really copy write your product packaging or website with the right words.
As mentioned, the main problem is; it takes a long time and lot’s of marketing knowledge to truly write an engaging, highly optimised, traffic driving blog post or site. This is also true with packaging, label or menu writing. You have the awesome recipes, ideas and visions. A copywriter has the time, creativity and skill set to really convey your brand using the right words.
An easier, more productive life
Would you prefer to stay up all night trying to learn and figure out how to write a website or social media post whilst you could be planning your next seasonal dish, healthy food product or ordering stock?
Or would you rather invest money in resources who will get it visualised and penned quicker and more effectively?
It all comes down to time management and marketing planning.
If you’re a stressed business owner with a lack of time, budget and plan, then destress, get your diary out and start making some better time-saving decisions.