Thought you were totally up to date with your social media marketing plan? Let me introduce to you, a new (ish), Twitter tool.

Twitter moments. Ring a bell anyone?

If you’re an active ‘Twitterer’, you will have probably noticed, in the not so recent past, that Twitter decided to add a new icon to their menu bar.

Now, without looking can you tell me what it is?


When you next take a look, you will notice a lightning strike icon and the title ‘Moments’ has been added snuggly between ‘Home’ and ‘notifications’.

Twitter Moments is basically a content curation tool, that you can leverage, to share engaging content with your audience.

If you want to be one step ahead in your Twitter game for 2017, then stick with me. I’ll let you know, how you can craft effective Twitter moments and how to use them for your business.

Hint: it’s especially awesome for your health food marketing strategy 😉

Twitter for business just got creative.

This underused addition to Twitter enables the user, (aka, you) to grab together a load of relevant tweets and curate a collection that’s relevent to a certain subject or topic, your audience will be interested in.

You might want a full collection of say, health food marketing news or food trends. Maybe you want to showcase whats upcoming in fitness for 2017 or healthy holiday recipes your audience would like.

With research showing that 49% of all Twitter Users follow brands, rather than people, you need to make sure you’re looking good, and promoting relevant content at all times, right?

How the b***dy hell do I use it?

Twitter moments is easy to use, compared to some other social media tools.

First of all, navigate to the ‘Moments’ page.

You can see from this screen grab, that it’s a collection of Twitter’s favourite moments that have been posted most recently.

twitter moments for business1

Twitter Moments homepage.

How to create a Twitter moment and personalise your feed

Stay on the Moments page. As you can see in the below image, there is a button just under your profile icon and tweet composer. Click it. (I told you it was easy!) This will take you to the Twitter moments creation page. 

twitter moments for business2

Create twitter moment.

First off, decide on what your moment collection will be all about. This can go in the title and description. It should be an engaging and creative description, that will make your users click and take notice.

Once you know what you want to make your moment about, scroll down to see the options available. You’ll see the ‘Add Tweets to Your Moment’ option. This is where the curation comes in.

Brands should tell their story uniquely and personably. You want to create that, in your moments. Make sure your brands personality and purpose is totally represented in your content curation. It’s good to have an identity.

Create your own catalogue of unique moments.

To create the moments, you have the option to scroll through your most recent likes, use your own (obviously brilliant) tweets or just start from scratch and do a full Twitter search for a new one.

You can use your own tweets, tweets you’ve recently liked, or do a search of all public tweets. You can even add a link from a tweet, if you have it.

 twitter moments for business3Choose your moment title

Once you’ve found the tweet you need, click the grey check icon.

Select a cover image that represents the content. You can use ( and crop for mobile) the current image in the tweet, or upload your own. This is important to grab users attention, whilst they scroll through their timelines.

This next option, is why I like moments so much. You get to utilise multiple customisation tools, for each moment. It’s your chance to colour code the hell out of those moments (for mobile only.)

Twitter moments for business 4

Customize moments.

Click on the ‘…More’ tab in the top left and you will see a drop down menu.

The personalization selections you have available are:

  • Customised mobile theme colour
  • Ability to disable or enable location sharing
  • Share your moment with someone privately
  • Mark moments that have sensitive material
  • Delete or un-publish moments that wen’t a bit wrong…

Note, that sharing the location will help you target specific users who maybe searching for businesses in a certain location.

You’re ready to go!

Once you’re happy with the moment, you can click publish in the top right corner.

Choose to type a tweet and share to your followers, or you can do that later.

When you’ve published a moment, twitterers will be able to distinguish what’s a moment and what’s a regular tweet by the ‘lightening strike’ addded to each tweet.

Twitter Moments for businesses 5

Twitter moments are marked with a ‘lightning strike’

What if you’ve made a mistake, how do you delete it?

If you’re worried you’ve got a typo, or shared irrelevant content, then it’s easy to edit, delete and un-publish a moment. Just make sure you delete the moment from the page and not the tweet ( as this will only delete the tweet.)

The twitter moment is finished when you click ‘done’.

You will see you lovely shiny new post, on your home screen.

twitter moments for business 6

Published Twitter Moments in home screen


Now put it to practise.

I like to tweet about health food marketing, but how would you go about actually using Twitter moments most beneficially for business?

Here’s 4 ways to gain engagement with twitter moments:

Promote your upcoming events

Want to boost your event marketing? You can create moments around your events that are up coming. Simply create moments around your posts, posts by sponsors or any videos you have recently launched.

The benefits of using moments as events promotion are worth taking notice of. Maybe you’re showing at a health food expo or hosting a sports event? Think of how the moments will help you promote it on a higher level. By using your own composed tweets, you can let others know of updates surrounding the events, in a clearly distributed manner. They will know what to look out for. The location tagging and has tags, will help too.

Promote live events

Got an event going on right now? You might be trading at a food market or hosting a huge retreat. Create moments that focus on certain aspects or the best digital content for the event. For example focus on the key organisers or music performances at events.

Influencer tweets

If you’re not following your influencers already, get on it! They are valuable in helping promote your moments. If you have celebrity guest writers or food journalists involved with your business, they can help skyrocket your moments engagement with just a simple tag.  

Maybe you’re not quite there yet. Even so, you can use your favourite influencer tweets and keep them at the top of your moments for full visibility.

Testimonial tweets

Every brand has at least one evangelist. The person who roots for you the most. They are priceless and invaluable when it comes to providing testimonials for your moments. Make sure you give them something in return ( a little RT, is usually met with gratitude!)

What moment’s are you creating?  Leave your posts in comments 🙂

Written by emilyrosedallara

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